Marketing Program
About the Program
Marketing, often perceived as an art form driven by creativity and innovation, has evolved into a comprehensive scientific discipline within university programs. Marketing has transcended its traditional perception as a purely creative endeavor to become a scientific university program. The integration of diverse disciplines, emphasis on data-driven decision-making, and a commitment to research and innovation characterize marketing as a robust and evolving field within academia. As the business landscape continues to evolve, the scientific foundation of marketing ensures that graduates are well-prepared to meet the challenges of the dynamic and competitive world of commerce.
Dr. Abdulrahman Abushala , Head of the Marketing Management Program
As the head of the Marketing program, we undertake the responsibility of interpreting innovative concepts and conveying scientific knowledge.
Our core values include precision, impact, adaptability, teamwork, ongoing improvement, and the encouragement of curiosity.
We must wholeheartedly embrace the task of shaping the perception of science with passion, attention to detail, and an unwavering commitment to excellence.
Together, we are not just marketers, but pioneers of a future era where science and society coexist in harmony.
Vision
To establish itself as a premier program in the realms of education and research, fostering innovative ideation and pragmatic implementation within the sphere of marketing
Mission
Goals & ObjectivesÂ
- Enhancing students’ understanding of theoretical and practical marketing concepts: We aim to deepen students’ knowledge of both the theoretical foundations and practical applications of marketing, providing them with a well-rounded education in the field.
- Preparing graduates for effective management of marketing activities across diverse industries: Our goal is to equip graduates with the skills and competencies necessary to excel in managing marketing activities in various industry sectors, enabling them to navigate the challenges and capitalize on the opportunities that arise.
3. Preparing graduates for advanced studies in marketing: We strive to lay a solid foundation for students who wish to pursue further studies in marketing at the postgraduate level. Our program equips them with the necessary knowledge and skills to pursue higher education and contribute to the advancement of marketing research.
4. Aligning our academic plan with the demands of the job market: We are committed to staying abreast of the evolving job market trends and requirements. Our curriculum is regularly reviewed and updated to ensure its relevance and alignment with the needs of employers, enhancing our graduates’ employability.
5. Developing intellectual and professional skills: We aim to foster the intellectual and professional growth of our students, enabling them to become effective leaders in marketing. Our program focuses on honing their strategic thinking, problem-solving abilities, and adaptability to stay updated on the latest developments and emerging trends in the dynamic field of marketing.
English 
Arabic