Saturday, morning , October 11, 2025, the academic hall hosted the graduation project defense of student Bushra Al-Haddar from the Marketing Program, Faculty of Human and Social Sciences.
Her project, titled:
📘 “Exploring the Impact of Social Media Influencers on Purchase Decisions of Gen Z Consumers”
The study examined the influence of social media influencers on the purchasing decisions of Generation Z, in light of rapid digital transformations and the growing role of social media in shaping consumer behavior.
The examination committee consisted of:
• Dr. Mohamed Dhiab – Examiner
• Dr. Miloud Al-Abdali – First Supervisor
• Dr. Abdulrahman Bou Shaala – Second Supervisor
We congratulate the student Bushra Al-Haddar on this academic achievement and wish her continued success in her academic and professional journey.
