Research and Publications
As part of its mission for scientific research, the School of Social and Human Sciences at Libyan International University has published several research papers in indexed and peer-reviewed scientific journals, most of which are included in the Scopus and Web of Sciences databases. Dr. Bashar Yasser Al Mansour, a visiting School member of Finance, has published a number of papers, some of which were in collaboration with Prof. Dr. Sabri Elkrghli. Other papers have been published jointly with other researchers affiliated with different business schools worldwide. These scientific contributions have high value for improving the school’s ranking.
In addition to the aforementioned accomplishments, the school has succeeded in producing a variety of graduation projects. A total of 30 projects have been successfully defended and published online through its Digital Repository (http://repository.limu.edu.ly).
Factors Influencing Customer Satisfaction on E-Banking Services: A Study of Libyan
Banks
Dr.Bashar Yaser Almansour¹, Dr.Sabri Elkrghli
This study aimed to investigate the factors influencing customer satisfaction with e- banking services in Libyan banks, with a focus on perceived usefulness, perceived ease of use, perceived credibility, and customer attitude. A descriptive research design with a quantitative research approach was used, and data was collected through a questionnaire distributed online to 215 e-banking users. The findings revealed that perceived usefulness, perceived ease of use, perceived credibility, and customer attitude have a significant positive impact on customers’ satisfaction with e-banking services. Customer attitude was found to be the most important factor, followed by perceived ease of use, perceived credibility, and perceived usefulness. The results of this study can be useful for banks in Libya in improving their e- banking services to enhance customers’ satisfaction. Banks should prioritize improving customer attitudes towards e-banking services, followed by enhancing the ease of use and credibility of their platforms. Banks should also consider promoting the perceived usefulness of their e-banking services to further increase customer satisfaction. By taking these actions, banks can attract and retain more customers while staying competitive in the digital age. Additionally, these findings can contribute to the existing literature on e-banking services and customer satisfaction, providing valuable insights for future research.
Effect of Big Data Analytics on Internal Audit Case: Credit Suisse
Dr.Bashar Yaser Almansour¹, Dr.Sabri Elkrghli
Published in: 2023 International Conference on Business Analytics for Technology and Security (ICBATS)
New digital technologies are disrupting the organization of companies, leading them to change their internal processes and rethink their businesses. This is particularly the case for audit firms, which have to deal with the arrival on the market of specialists in digital and big data analysis that could eventually come to compete with them. This article aims to examine the impact of integrating analytics into the internal audit process on its effectiveness by studying the case of Credit Suisse while using the analytical descriptive method. The research results confirm the positive impact of big data analysis on the effectiveness of internal audit and emphasize the need to adopt advanced analytical technological techniques by this function.
Unravelling the Complexities of Cryptocurrency Investment Decisions
A Behavioral Finance Perspective from Gulf Investors
Dr.Bashar Yaser Almansour¹, Dr.Sabri Elkrghli
Purpose: This study aims to examine the impact of behavioral finance factors on the investment decisions of Gulf investors in the cryptocurrency market.
Theoretical Framework: The study is based on the behavioral finance theory, which highlights the role of emotions and cognitive biases in shaping investment decisions. It examines the investment behavior and decision-making of Gulf investors in the cryptocurrency market using a comprehensive set of factors, including herding, heuristics, prospect, market, familiarity bias, and self-attribution bias.
Design/Methodology/Approach: Primary data is collected through a survey-based approach using a 23-question distributed at the country level covering the United Arab Emirates, Kuwait, Qatar, and Saudi Arabia. The study analyzes the data collected using statistical methods to study the impact of behavioral finance factors on the investment decisions.
Findings: The results show that herding and heuristics strongly influence investment decisions in the cryptocurrency market among Gulf investors. The prospect factor positively affects investment decision-making in KSA and Qatar but not in UAE and Kuwait. The market factor is a significant determinant of investment behavior, and investors in UAE and Qatar are more cautious and risk-averse compared to KSA and Kuwait. The familiarity bias factor has different effects on investment decision making in KSA and UAE.
Research, Practical & Social Implications: This study offers valuable insights into how behavioral finance factors impact investment decisions in the cryptocurrency market. These findings can be useful to investors and financial institutions in developing investment strategies that take into account the cognitive and emotional biases of investors.
Originality/Value: The study uses a comprehensive set of behavioral finance factors and includes respondents from four Gulf countries. Therefore, the study contributes to the existing literature by providing unique insights into the investment behavior and decision-making of Gulf investors in the cryptocurrency market.
Behavioral Finance Factors and Investment Decisions: A Mediating Role of Risk Perception
Dr.Bashar Yaser Almansour¹, Dr.Sabri Elkrghli
Modern finance theory assumes that the stock market is efficient, and stock prices reflect all available information. However, behavioral finance theory argues that stock prices can be influenced by psychological and emotional factors. This study aims to examine the impact of behavioral finance factors on investment decisions in the Saudi equity markets through the mediating variable of risk perception. An online questionnaire was distributed to 150 individual investors, out of which 134 were returned and ready for analysis. The data is analyzed using structural equation modeling (SEM). The results show that herding, disposition effect, and blue chip bias have a significant positive impact on risk perception. Overconfidence has a significant positive effect only on investment decision making, but not on risk perception. Risk perception is found to be significantly positively related to investment decision making. All four behavioral finance factors have a significant positive indirect effect on investment decision making through risk perception. This study is conducted in a particular cultural context, namely Saudi Arabia, and may not be generalizable to other cultural contexts. Moreover, this study focused only on four behavioral finance factors, and there may be other factors that could impact risk perception and investment decision making. The results highlight the importance of considering an individual’s perception of risk when making investment decisions, as it can significantly impact their willingness to take risks and ultimately affect the performance of their investment portfolio. The results suggest the need for investors to consider their behavioral biases and for advisors and policymakers to develop strategies to mitigate their impact.
The Impact of Product Quality on Customer Satisfaction and Loyalty
English 
Arabic